In 2001 Astra Honda Motor (AHM) launched this product – high quality new products at an affordable price. With its powerful technology, launched in July 2001, AHM newest model, namely “Astrea Legenda”.
Harga Honda Astrea Bekas / Second
|Honda Type ||Year ||Price (Juta Rupiah) |
|Astrea Legenda||2003||2.5 – 3|
|Astrea Grand||1997 – 1998||3 – 3.5|
With the launch of Astrea Legenda and to subsequently become Legenda2, Honda able to lead the market with quality and affordable prices effectively fence off the threat from imported products are cheaper (China).
In October 2002 a number of competitors to follow this step by introducing their own models on the cub at an affordable price. To deal with his competitors are more aggressive then in October 2003 AHM launched a new cub named “Supra Fit” and end the “Astrea Legenda”.
During the year 2002 Honda Legenda sold over 612.565 units and up to the end of the 2003 Honda Legenda sold 1,084,908 units (including Suprafit below Rp.10 million since October 2003). So there are about a million more honda legenda that has circulated across Indonesia.